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Everything I’ve Learned About Marketing, Can Be Learned From Cupcakes

On a recent trip to Chicago I was introduced to the Cupcake ATM. I love technology and marketing, and I’m always looking for new inspiration for my clients, and Sprinkles Cupcakes really stood out in my mind as company that just gets it! Here are 6 tips to keep in mind before you launch your next great product!
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Even my son knows the iPad needs a keyboard

Microsoft is less than a month away from unleashing Surface, a game changing portable slate device that seems to be the evolution of the iPad. I was playing with my one year old son this morning, when I noticed he had dome something hilarious, yet brilliant. He had grabbed a keyboard, and stuck it onto the iPad cover to try and type.
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Why wish upon a star when you can pray to The One that created all of them

Why wish upon a star when you can pray to The One that created all of them?
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How RIM can turn its fortunes around fast

RIM has been on a death spiral for months now. In just a few short years, it has gone from trading at nearly $150 a share with a market cap of $78 billion in 2008, to now trading at $7.44 with a market cap of $3.8 billion. How can RIM turn its fortunes around? It’s actually not that hard and doesn’t require a long post to explain. The current strategy RIM has will destroy the company for the following reasons:
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